Collection > Pitti UOMO



Shirt In Reality



01  MATERIALS  01

CHOYA SHIRT and Toyobo successfully cultivated a hybrid cotton seed from sea island cotton and pima cotton. Shirts made from this hybrid cotton known as Master Seed® had the luster and soft touch of sea island cotton while maintaining the long, strong threads of pima cotton.


02  SPINNING

At the end of the 19th century, Japan’s Toyobo was the first company in Asia to incorporate industrial spinning. Today, they use the superfine Master Seed® cotton produced in their domestic factory (Inami) to create high quality materials.


03  PATTERN  03

We use patterns that incorporate our original lines and high-level 3D designs using complicated curves to create a soft fabric that fits your body to create a beautiful silhouette while also allowing for extremely comfortable movement.


04  SEWING

We have “10 machine-made provisions” to create unmatched accuracy for size-specs.
Slow speed 3D sewing: The perfect needle: Single Needle: Extremely fine hem sewing: Set In Sleeve: Blind Stitch: Radial Square Type Button Holes: Run And Turn: Neck wrapping: Original white-lipped pearl oyster buttons:



The Shirt

01  PHOTOGRAPHER SHIRT

Atsushi Nakamichi – Architecture Photographer

“One photographer I truly respect is Irving Penn, and in his self portraits he would always wear a white shirt, which I believed was a way for him to show respect towards the subjects. After I put my arms through this refreshing shirt, I finally felt I had moved a little closer to my photography idol.”

02  ARTIST SHIRT  02

Shungetsu Nakamura – Flower Artist

“I am often invited to parties to which I bring a special flower arrangement, and I was always looking for a shirt that was comfortable to move in but not too informal. Regardless of the beautiful fabric and force on details, the shirt never loses its shape. This is just what I was looking for.”

03  CHEF SHIRT

Shinichi Sato – Chef, Co-owner Passage 53

“I have a preference for minimal silhouettes that fit the body, and I would often order shirts bespoke from well-established Paris shirt shops. But the made-in-Japan CHOYA shirts include all the nuances I have been unable to vocalize, and I have no doubt I’ll be holding on to these for a long time.”